Articles from dachisgroup.com

  1. 1-24 of 61 // 1 2 3 »
    1. Bold Move by Publicis and Omnicom – The Drive Towards Accelerated Marketing

      Explore dachisgroup.com (Jul 29 2013)

      Bold Move by Publicis and Omnicom – The Drive Towards Accelerated Marketing

      It seemed like the entirety of the marketing landscape just shifted dramatically over the weekend as two of the largest agency holding companies in the world, Publicis and Omnicom, announced a mega-merger to create what is to be the largest marketing services company in the world. This is exciting news.. But while this represents a huge transformation for these giants, the reality is that the marketing landscape had already shifted some time ago and the new Publicis Omnicom Group is a realization and a recognition that this shift is a fast-moving permanent one. This merger is just one more manifestation ...

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      Mentions:   Dachis Group   Red Bull

    2. The #BRIC #Socialmedia Monthly: 2012 Midyear Review

      Explore dachisgroup.com (Jul 31 2012)

      The #BRIC #Socialmedia Monthly: 2012 Midyear Review

      This post chronicles and analyzes updates across social platforms popular in Brazil, Russia, India, and China. In an ever-changing global social and economic landscape. A lot has happened in #BRIC #socialmedia over the last three months, but there are two overarching themes that really stick out in the year-to-date: the threat of censorship and the rising potential for mobile-social.

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      Mentions:   India   Brazil   Russia

    3. Employee Advocacy: The Untapped Social Business Resource

      Explore dachisgroup.com (May 4 2012)

      There is a heavy focus on advocacy in social business circles these days. Why is advocacy important? How do you find advocates? What do you do with advocates once you’ve found them? How do you measure the value of advocacy? The hunger for advocacy is driven by the dawning understanding that the best way to transform prospects into customers is through the authentic amplification and influence that only advocates can provide.

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      Mentions:   New York   Boston   Dachis Group

    4. The Value of Social Business: Exploring the ROI Question

      Explore dachisgroup.com (Apr 13 2012)

      The Value of Social Business: Exploring the ROI Question

      It’s a pretty simple equation at the end of the day. When businesses decide to invest in technology, they are hoping to ultimately get more value back than they put in. The time windows for such investment are generally 2 years, more or less....... It’s no longer optional for enterprises to engage with their workers, customers, and partners in social media.

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    5. How to raise your social business batting average

      Explore dachisgroup.com (Apr 10 2012)

      For years the battle in social media marketing has been between the evangelists, who happened to have no budget, and the skeptics, who controlled the brand marketing purse strings. Yet in recent months a transformation has occurred – social media now has a seat at the table in serious budget conversations. Teams are staffing up and brand marketers from companies like P&G are telling the world that their social and digital efforts are paying off.

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    6. What Matters In Social Business?

      Explore dachisgroup.com (Mar 29 2012)

      What Matters In Social Business?

      There’s no doubt that social business has arrived. In three short years, we’ve adopted this umbrella concept to encompass function-specific concepts like word of mouth marketing, consumer advocacy, and Enterprise 2.0. But what exactly is social business? As a definition, a social business harnesses fundamental tendencies in human behavior

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      Mentions:   IBM   Brazil   Spanish

    7. Key Takeaways from the Facebook Marketing Conference: Timeline, Stories, & Marketing Products

      Explore dachisgroup.com (Feb 29 2012)

      Key Takeaways from the Facebook Marketing Conference: Timeline, Stories, & Marketing Products

      “If the original Facebook was the first five minutes [of a conversation] and the stream was the next 15, what I want to show you today is the rest–the next few hours of a deep engaging conversation.” – Mark Zuckerberg, f8 2011 On September 22, 2011 we were presented with some groundbreaking platform updates and

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      Mentions:   New York

    8. Timeline for Brands: A Primer

      Explore dachisgroup.com (Feb 29 2012)

      Timeline for Brands: A Primer

      There’s an old marketing adage that says your brand is whatever the public says it is. While there is a certain semblance of truth to that, the wisdom itself predates the advent of social media where the only encounter the public had with your brand was the relentless barrage of television commercials and full-page glossy

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    9. Social recruitment of experienced hires

      Explore dachisgroup.com (Feb 28 2012)

      Online social recruitment for experienced hires Using social channels such as Facebook and Twitter for graduate recruitment has become the norm in a crowded marketplace for talent, but few organisations have been able to “crack” how to use social recruitment for more experienced hires. For these kinds of senior appointments, with the possible exception of

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      Mentions:   IBM   Microsoft

    10. Social Business by the Numbers

      Explore dachisgroup.com (Feb 28 2012)

      Social Business by the Numbers

      While the blustering goes on in the blogosphere, I thought I’d (ahem) cut to the chase and get serious about the Social Business opportunity in, well, spreadsheet terms. I popped into a little discussion  between Adam Holt at Morgan Stanley and Tony Zingale and Bryan LeBlanc  of Jive Software (JIVE).   Although specific business gains

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    11. Is social media free?

      Explore dachisgroup.com (Feb 2 2012)

      Is social media free?

      This week, news has been circulating that FMCG company Procter & Gamble will eliminate 1,600 jobs and shift more budget into digital media. The headline over at Business Insider is a bit more incendiary: “P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook.”

      The statement that “it’s free to advertise on Facebook” is wrong at minimum and leads executives to a potentially dangerous point of view regarding social business.

      (Read Full Article)

    12. Can’t get no satisfaction: Why service companies can’t keep their promises

      Explore dachisgroup.com (Dec 12 2011)

      Can’t get no satisfaction: Why service companies can’t keep their promises Service companies can’t show customers a tangible product. Since services are intangible, the only way to sell them is by making a promise to perform. But most service companies fail to keep their promises, leaving customers frustrated, confused and abused. Why do so many service companies fail to keep their promises to customers? Customers have become [...] (Read Full Article)

      Mentions:   Walmart   Ford

    13. Everything is a service

      Explore dachisgroup.com (Nov 21 2011)

      Everything is a service The emerging service economy will require some fundamental restructuring of business and society. The organizations that got us to this point have been hyper-optimized into super-efficient production machines, capable of pushing out an abundance of material wealth. Unfortunately, there is no way to proceed without dismantling some of that precious infrastructure. The changes are already [...] (Read Full Article)

      Mentions:   IBM   New York   American Express

    14. Taking On Social Customer Service

      Explore dachisgroup.com (Nov 18 2011)

      Taking On Social Customer Service Social customer service shatters the structured nature of call center operations. Complaints received at all hours. Product issues resolved in public. Resolution expected instantly. Service volumes unpredictable — at least initially. One customer criticism quickly spirals into ten, as other customers also take the opportunity to voice their dissatisfaction. The company is under fire — without any [...] (Read Full Article)

      Mentions:   Dachis Group

    15. Turn around and face the market

      Explore dachisgroup.com (Nov 14 2011)

      Turn around and face the market Ironically, a history of success may be the biggest reason companies lose touch with customers. Success can fuel enormous growth and even lead to market dominance. But it can also lead to over-expansion, blind spots, complacency, bureaucratic rigidity and risk-avoidant cultures. (Read Full Article)

      Mentions:   IBM   Apple   Walmart

    16. The connected customer

      Explore dachisgroup.com (Nov 7 2011)

      The connected customer Customers are becoming aware that they have the power to collectively organize and protest, and today they have the tools to do it. Revolutions never start at the top. They start with people, when they begin to recognize the power that comes from numbers. (Read Full Article)

      Mentions:   Dell

    17. What Your Social Media Dashboard Should Look Like (Part 1)

      Explore dachisgroup.com (Nov 4 2011)

      What Your Social Media Dashboard Should Look Like (Part 1) How do you know that you’re keeping track of all the critical metrics that you’re supposed to be measuring and discarding all the “nice to have”, but largely unnecessary, ones? (Read Full Article)

      Mentions:   America

    18. Our New, Curated Web

      Explore dachisgroup.com (Nov 2 2011)

      Our New, Curated Web Content curation is how we make sense of our world today. (Read Full Article)

      Mentions:   Dachis Group

    19. Creative disruption

      Explore dachisgroup.com (Nov 1 2011)

      Creative disruption The business environment is being disrupted by fast-moving innovators. How can they grow so fast? (Read Full Article)

      Mentions:   Apple

    20. The Connected Company: Environment and Organization Come First

      Explore dachisgroup.com (Oct 31 2011)

      The Connected Company: Environment and Organization Come First Technology solutions will be applied to management challenges in time. Market forces make it nearly inevitable. It remains to be seen if they’ll be effective without management interventions It’s important to allow for new roles and ways of thinking to grow organically within an organization as a foundation for this transition. Are you ready to make a transition to managing a socially calibrated organization? (Read Full Article)

    21. With Social Search, Google+ Could Deliver 1.21 Jiggawatts of Social Energy

      Explore dachisgroup.com (Oct 28 2011)

      With Social Search, Google+ Could Deliver 1.21 Jiggawatts of Social Energy When Google+ arrived on the social media scene back in June, it was heralded by a geek fanfare normally reserved for Comic-Con and Cupertino press conferences. As someone who proudly wears the badge of Early Adopter like a military chevron, I jumped in with abandon. (Read Full Article)

    22. Lord of the Likes: Taming the Feral Community

      Explore dachisgroup.com (Oct 27 2011)

      Lord of the Likes: Taming the Feral Community While working on a recent project, I was asked to step in to a branded Facebook community that already had a very active following. Problem was, the brand presence up to that point was minimal and the community resembled something from William Golding’s Lord of the Flies. Due to the lack of an official brand voice, a group of extremely engaged advocates rose to power. Though their participation and assistance was appreciated, there was a clear need for an official presence in the community. (Read Full Article)

      Mentions:   Dachis Group

    23. Do I hear social supply chain anyone? More Serendipitous Social Upside Vignettes

      Explore dachisgroup.com (Oct 26 2011)

      Do I hear social supply chain anyone? More Serendipitous Social Upside Vignettes Continuing with my series on unexpected windfalls and other business benefits realized from socialworking, here are two more examples.  I need to anonymize these to protect the member companies.  One is a large retailer, the other is a large life sciences multi-national. Social Delivers the Goods We’ve all had that experience when we waited for that shiny, [...] (Read Full Article)

    24. Change is changing

      Explore dachisgroup.com (Oct 26 2011)

      Change is changing Change is accelerating, to the point where it will soon be nearly continuous. Periods of sustained competitive advantage are getting shorter, and there are a host of studies that confirm that this. It’s not just something that is happening in technology, either. It’s happening in every industry. We need to change the way we think about change. (Read Full Article)

    1-24 of 61 // 1 2 3 »