1. Articles in category: SM B2B Marketing

    1-24 of 94 // 1 2 3 4 »
    1. 9 Steps to Highly Productive B2B Lead Generation

      Explore Social Media B2B (Nov 13 2014)

      9 Steps to Highly Productive B2B Lead Generation

      The challenge of generating high-quality leads looms large in front of business-to-business marketers today. 78% of B2B marketers say lead generation is their biggest challenge. Just like any other large problem, the best way to address this is to break the process down into bite-size pieces rather than trying to digest it all at once. You need to develop a lead generation process, and support it with robust systems and the right people in the right places.

      (Read Full Article)

    2. Consumers are looking for long-term relationships with online sellers

      Explore Technology News and Analysis (Nov 6 2014)

      Consumers are looking for long-term relationships with online sellers

      It's easy to assume that the range of choice available when buying online leads to a lack of consumer loyalty with people shopping around for the best deal.

      However, a new survey from e-commerce specialist Avangate suggests that customers are looking for a long-term relationship with providers of online services.

      (Read Full Article)

    3. How the Internet Saved Handmade Goods

      Explore HBR Blog Network (Aug 28 2014)

      How the Internet Saved Handmade Goods

      A recent article in The Economist, citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation. Some old technologies, after being rendered obsolete by better and cheaper alternatives (indeed even after whole industries based on them have been decimated), manage to “re-emerge” to the point that they sustain healthy businesses. Think mechanical Swiss watches, now enjoying strong sales.

      (Read Full Article)

      Mentions:   Sony   Boston

    4. How businesses can reduce security risks

      Explore Technology News and Analysis (Aug 26 2014)

      How businesses can reduce security risks

      Embracing the digital revolution is unavoidable for businesses. It has brought great advantages with it too, such as anytime, anywhere communications and the storage of vital and personal information for use in our work and personal lives. It has also provided greater flexibility in where and how we work and communicate, making things much easier for us. However,

      (Read Full Article)

    5. Transnet launches port terminals app

      Explore BDlive (Jun 18 2014)

      Transnet launches port terminals app

      TRANSNET Port Terminals (TPT), the port operations division of state-owned logistics company Transnet, launched an application (app) on Wednesday giving users access to information across its 16 terminal network.

      Transnet said this made it one of the few port operators globally to launch its own app. The app took five months to develop, and includes live berth plans and terminal updates.

      (Read Full Article)

      Mentions:   Transnet

    6. Extending the reach of your EDI program

      Explore purchasinginsight.com (Jun 11 2014)

      Today, Richard Manson from CloudTrade explains how EDI programmes can be transformed to extend their reach. EDI is nothing new. In fact it has been around since the 1970’s. So why do most organisations that venture down this route still find it so hard to on-board suppliers? It’s not just the number of suppliers that are able and willing to adopt EDI, but also the time it takes to get suppliers on-board.

      (Read Full Article)

      Mentions:   France

    7. Forget the PowerPoint: B2B Sales are Quickly Migrating to Tablets

      Explore Spend Matters (Mar 14 2014)

      The future of business is quickly moving to a tableted future, and in the B2B arena, we are seeing this as well – just not perhaps as fast as in consumer-oriented markets. Tablets are becoming not just an accessory for sales representatives, but rather a vital tool that can be used in imaginative ways to enhance their interactions with procurement professionals.

      (Read Full Article)

    8. Treasury bids to level e-commerce playing field

      Explore BDlive (Jul 25 2013)

      The Treasury is looking to level the playing field between local suppliers of e-commerce products and services and their foreign rivals, who do not pay value-added tax (VAT) and therefore enjoy a 14% advantage that allows them to "slash their prices".  Treasury chief director Cecil Morden told Parliament’s finance committee of the plan on Wednesday.  A clause has been included in the draft Taxation Laws Amendment Bill that would compel foreign e-commerce suppliers to register for VAT if they supply South African residents.

      (Read Full Article)

    9. 7 Mistakes of B2B Marketing

      Explore PR Newswire (Jul 20 2013)

      Business-to-business, or B2B, has a long history. But recently, online positioning, display advertising and marketing automation progress have lifted B2B marketing to a new level. Thanks to the Internet, it's no longer impossible for B2B marketers to reach and educate their target audiences via online means with large scale, accurate, cost-effective technology, regardless of marketing budget. However, despite so many opportunities and rapid progress in this area, what contributes to the success of B2B marketing is still difficult to decode. Here are seven misconceptions of a successful B2B marketing campaign and how you can turn them in the right ...

      (Read Full Article)

      Mentions:   New York   Microsoft   Google

    10. Personalized nature of eCommerce attracting B2B procurement specialists

      Explore VantageB2B (Jun 18 2013)

      Earlier this month, Acquity Group put out its 2013 State of B2B Procurement Study, which found a number of companies are starting to rely on eCommerce options to handle company purchasing. This makes sense, as the functionality of the internet and how consumers interact with it continues to evolve. In a recent Manufacturing Business Technology guest column, Bob Barr, the senior vice president of Acquity Group, spoke about the different reasons that companies are seeking out eCommerce options.

      (Read Full Article)

    11. Study: Global eCommerce sales topped $1 trillion in 2012

      Explore VantageB2B (Jun 10 2013)

      It is impossible to deny that eCommerce is carving out a major role for itself in the future of sales for nearly every aspect of business. While many may just see it as a B2C solution, many company procurement specialists want the ease-of-use that electronic purchasing provides in their personal lives to carry over into the B2B sector. According to a report by research firm eMarketer, last year global eCommerce sales reached $1.02 trillion. That is up nearly 22 percent from the year before.

      (Read Full Article)

      Mentions:   Africa

    12. The social media weapons in the B2B marketing arsenal

      Explore purchasinginsight.com (May 27 2013)

      The weapons in the marketer’s arsenal are always evolving. In the B2C world there’s been a frenzied exploitation of social media but in the B2B domain, it seems there is still some caution as the social media marketing landscape is assessed. There is still a great deal of uncertainty about what does and doesn’t work and there have been as many high profile backfires as there have been success stories. What’s especially interesting is how some of the tools are being used – not as you might expect.

      (Read Full Article)

      Mentions:   Ariba

    13. How e-Marketplaces Help Purchasing Agents, Buyers, and Suppliers

      Explore Cloud Computing Blog (Apr 23 2013)

      How e-Marketplaces Help Purchasing Agents, Buyers, and Suppliers

      These days, of course, it’s possible to purchase just about anything electronically, through one-off online orders. That can save money and time. But implementing a purpose-designed e-procurement marketplace has additional advantages. In particular, it lets organizations effectively manage buyers, catalogs and suppliers. And it benefits everyone involved in the purchasing/procurement process. The beneficiaries start with purchasing agents. A properly constructed electronic marketplace lets them select specific vendors as preferred suppliers and allows them to establish and enforce rules requiring buyers to purchase from those suppliers.

      (Read Full Article)

    14. Building Customer Communities Is the Key to Creating Value

      Explore HBR Blog Network (Feb 1 2013)

      Building Customer Communities Is the Key to Creating Value

      What are your customers telling their friends and colleagues about your business? Your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Companies are now taking advantage of this new marketing reality, becoming more skilled at getting their customers to advocate for them, create peer influence in their markets, and make important contributions in areas like product development and services.  You're denying the new marketing reality if you're not encouraging social capital.

      (Read Full Article)

      Mentions:   Apple   Microsoft

    15. To Grow, Social Enterprises Must Play by Business Rules

      Explore HBR Blog Network (Jan 9 2013)

      To Grow, Social Enterprises Must Play by Business Rules

      We can't ask social enterprises to have a big impact if they can't get the resources they need to grow bigger. In Britain, for example, fewer than 10% of the tens of thousands of social enterprises generate more than £1 million in revenue. Why is that?  One reason is that the scrappy, entrepreneurial approach that characterizes many of these organizations starts to break down as they pass that threshold.

       

      (Read Full Article)

      Mentions:   London   Britain

    16. Good Advice from HBR on Understanding Suppliers in the Solution Economy

      Explore Sourcing Innovation (Sep 26 2012)

      HBR recently published a post on understanding customers in the solution economy in which they noted that creating new value will require suppliers to combine their expertise with their understanding of their customers' business needs. Which is completely true. They also said that this calls for changes in how B2B companies gather customer intelligence.

      (Read Full Article)

    17. 09-14-2012 - Using social media in a professional context

      Explore archive.aweber.com (Sep 14 2012)

      Calling it an idiot's guide is fairly safe. I'm unlikely to offend anyone. The fact that you're reading this confirms you're not an idiot.  There has been some pretty high profile research into the power and effectiveness of social media. McKinsey estimate that it's worth $1.3 trillion in terms of the extra value that the global economy can extract through it's use. And we do see it used effectively.

      (Read Full Article)

    18. Is the social networking monoculture ready to crumble?

      Explore zdnet.com (Aug 29 2012)

      Is the social networking monoculture ready to crumble?

      The emergence of new social networking services such as Pinterest and a growing base of disgruntled 3rd party developers for the leading services shows that changes in the social networking industry are far from over. It's also causing a rethinking of the business models and partner ecosystems of what's become the old guard, Facebook and Twitter.

      (Read Full Article)

      Mentions:   Dion Hinchcliffe

    19. Understanding Customers in the Solution Economy

      Explore HBR Blog Network (Aug 24 2012)

      Understanding Customers in the Solution Economy

      Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. Alstom keeps trains ready to run each morning for railroad operators rather than just selling the rolling stock to them. General Electric helps hospitals manage and use patient data rather than selling them the equipment and software to do the job.

      (Read Full Article)

    20. Rethinking Category Management from Strategy to Execution

      Explore Supply Chain Nation (Aug 22 2012)

      In a world before social media, mobile apps and smart phones, retailers and manufacturers had very little visibility into shopper insights without investing in focus groups and surveys and manually gathering data. Decisions were based on intuition and whatever data they could uncover. Shift to today – manufacturers are faced with an opposite problem, where a mountain of data and consumer information is widely available from a number of sources.

      (Read Full Article)

      Mentions:   JDA

    21. Businesses are increasing collaboration through social and business networks

      Explore sharedserviceslink.com (Aug 22 2012)

      A new report, entitled Collaborate to Win, produced by CFO Research in collaboration with Ariba, has shown that a number of companies are capitalising on the convergence of modern technology, such as cloud computing, mobility, social and business networks in order to increase collaboration with customers, suppliers, and peers

      (Read Full Article)

      Mentions:   Ariba

    22. Social Media's Productivity Payoff

      Explore HBR Blog Network (Aug 20 2012)

      Social technologies aren't just giant time sinks. On the contrary, they may raise the productivity of high-skill knowledge workers.

      (Read Full Article)

      Mentions:   Turkey   San Francisco

    23. The #BRIC #Socialmedia Monthly: 2012 Midyear Review

      Explore dachisgroup.com (Jul 31 2012)

      The #BRIC #Socialmedia Monthly: 2012 Midyear Review

      This post chronicles and analyzes updates across social platforms popular in Brazil, Russia, India, and China. In an ever-changing global social and economic landscape. A lot has happened in #BRIC #socialmedia over the last three months, but there are two overarching themes that really stick out in the year-to-date: the threat of censorship and the rising potential for mobile-social.

      (Read Full Article)

      Mentions:   India   Brazil   Russia

    24. Social media and procurement – what's wrong with sourcing in public?

      Explore procurement-iu.com (Jul 25 2012)

      Social media and procurement – what's wrong with sourcing in public?

      Purchasing professionals are notoriously slow on the up-take on social media. Perhaps understandably for a function that is a risk advice back-office. Buyers do not require the publicity that Twitter brings, and conducting confidential commercial discussions in the public arena is considered inappropriate at best.

      (Read Full Article)

      Mentions:   Procurement Intelligence Unit

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