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Popular Articles
Guest post: A new approach to digital marketing spend
09-14-2012 - Using social media in a professional context
Why procurement can't afford to ignore social media
Social media and procurement – what's wrong with sourcing in public?
Social Media: Can it Work for B2B?
How Companies View Social Media for Innovation Efforts
Social Media & the Delivery of Healthcare
Video blog: Ariba & Tim Minahan talks Social Media and SRM
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Articles in category: SM B2B Marketing
How e-Marketplaces Help Purchasing Agents, Buyers, and Suppliers
Explore Cloud Computing Blog (Apr 23 2013)
These days, of course, itâs possible to purchase just about anything electronically, through one-off online orders. That can save money and time. But implementing a purpose-designed e-procurement marketplace has additional advantages. In particular, it lets organizations effectively manage buyers, catalogs and suppliers. And it benefits everyone involved in the purchasing/procurement process. The beneficiaries start with purchasing agents. A properly constructed electronic marketplace lets them select specific vendors as preferred suppliers and allows them to establish and enforce rules requiring buyers to purchase from those suppliers.
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Building Customer Communities Is the Key to Creating Value
Explore HBR Blog Network (Feb 1 2013)
What are your customers telling their friends and colleagues about your business? Your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Companies are now taking advantage of this new marketing reality, becoming more skilled at getting their customers to advocate for them, create peer influence in their markets, and make important contributions in areas like product development and services. You're denying the new marketing reality if you're not encouraging social capital.
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To Grow, Social Enterprises Must Play by Business Rules
Explore HBR Blog Network (Jan 9 2013)
We can't ask social enterprises to have a big impact if they can't get the resources they need to grow bigger. In Britain, for example, fewer than 10% of the tens of thousands of social enterprises generate more than £1 million in revenue. Why is that? One reason is that the scrappy, entrepreneurial approach that characterizes many of these organizations starts to break down as they pass that threshold.
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Good Advice from HBR on Understanding Suppliers in the Solution Economy
Explore Sourcing Innovation (Sep 26 2012)
HBR recently published a post on understanding customers in the solution economy in which they noted that creating new value will require suppliers to combine their expertise with their understanding of their customers' business needs. Which is completely true. They also said that this calls for changes in how B2B companies gather customer intelligence.
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09-14-2012 - Using social media in a professional context
Explore archive.aweber.com (Sep 14 2012)
Calling it an idiot's guide is fairly safe. I'm unlikely to offend anyone. The fact that you're reading this confirms you're not an idiot. There has been some pretty high profile research into the power and effectiveness of social media. McKinsey estimate that it's worth $1.3 trillion in terms of the extra value that the global economy can extract through it's use. And we do see it used effectively.
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Is the social networking monoculture ready to crumble?
Explore zdnet.com (Aug 29 2012)
The emergence of new social networking services such as Pinterest and a growing base of disgruntled 3rd party developers for the leading services shows that changes in the social networking industry are far from over. It's also causing a rethinking of the business models and partner ecosystems of what's become the old guard, Facebook and Twitter.
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Mentions: Dion Hinchcliffe
Understanding Customers in the Solution Economy
Explore HBR Blog Network (Aug 24 2012)
Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. Alstom keeps trains ready to run each morning for railroad operators rather than just selling the rolling stock to them. General Electric helps hospitals manage and use patient data rather than selling them the equipment and software to do the job.
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Rethinking Category Management from Strategy to Execution
Explore Supply Chain Nation (Aug 22 2012)
In a world before social media, mobile apps and smart phones, retailers and manufacturers had very little visibility into shopper insights without investing in focus groups and surveys and manually gathering data. Decisions were based on intuition and whatever data they could uncover. Shift to today – manufacturers are faced with an opposite problem, where a mountain of data and consumer information is widely available from a number of sources.
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Mentions: JDA
Businesses are increasing collaboration through social and business networks
Explore sharedserviceslink.com (Aug 22 2012)
A new report, entitled Collaborate to Win, produced by CFO Research in collaboration with Ariba, has shown that a number of companies are capitalising on the convergence of modern technology, such as cloud computing, mobility, social and business networks in order to increase collaboration with customers, suppliers, and peers
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Mentions: Ariba
Social Media's Productivity Payoff
Explore HBR Blog Network (Aug 20 2012)
Social technologies aren't just giant time sinks. On the contrary, they may raise the productivity of high-skill knowledge workers.
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Mentions: Turkey San Francisco
The #BRIC #Socialmedia Monthly: 2012 Midyear Review
Explore dachisgroup.com (Jul 31 2012)
This post chronicles and analyzes updates across social platforms popular in Brazil, Russia, India, and China. In an ever-changing global social and economic landscape. A lot has happened in #BRIC #socialmedia over the last three months, but there are two overarching themes that really stick out in the year-to-date: the threat of censorship and the rising potential for mobile-social.
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Social media and procurement – what's wrong with sourcing in public?
Explore procurement-iu.com (Jul 25 2012)
Purchasing professionals are notoriously slow on the up-take on social media. Perhaps understandably for a function that is a risk advice back-office. Buyers do not require the publicity that Twitter brings, and conducting confidential commercial discussions in the public arena is considered inappropriate at best.
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Mentions: Procurement Intelligence Unit
The Open Network: The New Place for Business
Explore mypurchasingcenter.com (Jul 9 2012)
B2B commerce needs to be a win-win proposition for buyers and suppliers alike. As the buyer-supplier relationship becomes increasingly equal and interdependent, both parties are beginning to expect proven financial benefit and will no longer accept high f…
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Social enterprise software: $4.5 billion market by 2016
Explore zdnet.com (Jun 27 2012)
Every enterprise software player---SAP, Oracle, Salesforce.com, Microsoft and others---has been talking up social applications and acquiring parts of a stack. IDC has put some numbers behind the growth rates these software giants are chasing. According to IDC, enterprise social software will be a $4.5 billion market in 2016, up from $800 million in 2011. That growth represents a 42.4 percent compound annual growth rate.
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IBM beefs up mobile and social media marketing technologies
Explore Procurement Leaders Network (May 24 2012)
IBM has unveiled a package of software and services designed to help chief marketing officers (CMO) deliver personalised communications on mobile devices and social media channels.
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Mentions: IBM
Brooks Brothers Uses Analytics to Raise Online Conversion by 26 Percent
Explore Apparel Magazine (May 8 2012)
Brooks Brothers, the classic American retailer, has partnered with Monetate to leverage customer data and make real-time changes to its website that improve customer relevance and increase ecommerce revenue. The retailer created a successful product badging campaign to highlight product attributes and help customers better understand each item. Learn how the retailer's partnership with analytics firm Monetate also helped increased revenue per visit by 34 percent.
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Mentions: America
Social Media & the Delivery of Healthcare
Explore Supply Chain Management Review (May 7 2012)
Based on data collected in 2010, about 42% of physicians accessed social media sites for personal use. One year later, the numbers grew to 90%, higher than the general adult population. Still, physicians for the most part do not use digital media channels professionally.
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We're All E-Commerce Companies Now
Explore HBR Blog Network (May 3 2012)
The day of e-commerce is finally here. Traditionally, e-commerce has been viewed as buying or selling a product online with direct delivery. It was a simple business model distinction — either you sold online, or you sold in store. But over the past few years, with retailers increasingly moving their inventory online, the landscape has become more complex....
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How Companies View Social Media for Innovation Efforts
Explore 15inno by Stefan Lindegaard (May 3 2012)
I often have difficulties presenting hard facts as well as strong cases on how companies use social media for their innovation efforts. Now I just got a big help from Social Semantic, which is a project/organization working to help Danish companies and organizations become world-class at using social media and new technologies.
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Guest post: A new approach to digital marketing spend
Explore Procurement Leaders Network (Apr 25 2012)
This guest post by Ivan Skoric, head of digital production at Charterhouse discusses the benefits of decoupling in digital marketing, looks for answers behind the recent report that procurement and marketing are still in conflict, particularly in relatively new areas of spend, such as digital marketing.
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Mentions: Steve Hall
Social Media and the Supply Chain
Explore mypurchasingcenter.com (Apr 19 2012)
It appears that we are missing an opportunity to engage with our community on a deeper level. This is an exciting time not just for marketing but for supply chain as we navigate this new world of building relationships through social media. How are you mak…
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The Value of Social Business: Exploring the ROI Question
Explore dachisgroup.com (Apr 13 2012)
It’s a pretty simple equation at the end of the day. When businesses decide to invest in technology, they are hoping to ultimately get more value back than they put in. The time windows for such investment are generally 2 years, more or less....... It’s no longer optional for enterprises to engage with their workers, customers, and partners in social media.
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Turning Consumers into Customers
Explore HBR Blog Network (Apr 12 2012)
The expression "supply and demand" was first coined as "demand and supply," by James Denham-Steuart in An Inquiry into the Principles of Political Economy, written in 1767. In his Inquiry, Denham-Steuart says of demand, "it must constantly appear reciprocal. If I demand a pair of shoes, the shoemaker either demands money, or something else for his own use," adding, "The nature of demand is to encourage industry.
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Mentions: Washington New York Google
Support Your Supply Chain with B2B Social Media
Explore Social Media B2B (Apr 12 2012)
Social media can help B2B companies connect with customers, partners and vendors in many functions, and one function that is barely talked about is the supply chain. A recent survey with supply chain decision makers was published, and the results were not surprising. Are you connected with your supply chain partners and vendors?
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