Also categorized in SM B2B Marketing:
Video blog: Ariba & Tim Minahan talks Social Media and SRM
x hide permanently

Define Goals for B2B Social Media Success

Social Media B2B

One objective for a social media program is to build brand equity. When people are interested in a firm’s products and services, Facebook is a great place to check them out and discuss them. Twitter is perfect for keeping tabs on sales promotions and company news.Unfortunately, building brand equity via social media is not easy for B2B companies. First, their customer bases are far more limited than those of consumer brands. Second, brand awareness is often a much more important need, especially for small and midsize firms.

[...]