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Video blog: Ariba & Tim Minahan talks Social Media and SRM
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Social Media:  Can it Work for B2B?

Supply Chain Management Review
Can social media outlets, such as YouTube, Facebook and Twitter, play a meaningful role in their marketing mix? Or are these tools best left to consumer-direct businesses? Two companies represented on the panel proved convincingly that these businesses can successfully use social media. And that as social media marketing catches on for B2B, those refusing to play in the social media playground will be picked last.