1. Guest post: A new approach to digital marketing spend

    Procurement Leaders Network (Apr 25 2012)

    1. This guest post by Ivan Skoric, head of digital production at Charterhouse discusses the benefits of decoupling in digital marketing, looks for answers behind the recent report that procurement and marketing are still in conflict, particularly in relatively new areas of spend, such as digital marketing.

      (Read Full Article)

      Bookmark or Share this article