1. Timeline for Brands: A Primer

    dachisgroup.com (Feb 29 2012)

    1. Timeline for Brands: A Primer

      There’s an old marketing adage that says your brand is whatever the public says it is. While there is a certain semblance of truth to that, the wisdom itself predates the advent of social media where the only encounter the public had with your brand was the relentless barrage of television commercials and full-page glossy

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