Drug maker goes social to end supply chain crisis - Computerworld

"The percentage of orders fulfilled improved from around 82% to 85% to a service level of 95%.
Dan Olds, an analyst at Gabriel Consulting Group, said Martins turned to enterprise 2.0 technology in a smart way.

"He used the right tool -- collaboration -- to get the right parties talking," Olds said. "He wasn't just using social technology to use something new and fun. The lesson is that collaboration in business is a tool that helps bring about solutions to big problems. It's easier to get people to chime in on something like a collaboration tool. It's harder to get them to attend and participate in meetings.""