1. Drug maker goes social to end supply chain crisis - Computerworld

    Computerworld (Sep 21 2011)

    1. Drug maker goes social to end supply chain crisis - Computerworld Generic drug maker Ratiopharm turned to social networking tools to solve communication problems that choked the supply chain and made it difficult to respond to fluctuations in customer demand. (Read Full Article)

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    "The percentage of orders fulfilled improved from around 82% to 85% to a service level of 95%.
    Dan Olds, an analyst at Gabriel Consulting Group, said Martins turned to enterprise 2.0 technology in a smart way.

    "He used the right tool -- collaboration -- to get the right parties talking," Olds said. "He wasn't just using social technology to use something new and fun. The lesson is that collaboration in business is a tool that helps bring about solutions to big problems. It's easier to get people to chime in on something like a collaboration tool. It's harder to get them to attend and participate in meetings.""

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